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Newsletter 11/2019

The John Dory from Dubai and Beyond | Welcome to Phonicia! Since 2500 B.C.

 

Phoenicia(pronounced fuh-neesh-a) was an ancient Mediterranean civilization thatoriginated in Lebanon, in the west of the Fertile Crescent or what is now oftenreferred to as ‘the cradle of civilisation’. In 2500 B.C. and beyond, thePhoenicians were famous tradesmen who introduced the cultivation of olive oiland widely sold saffron, wine, figs and salted fish amongst many otherluxuries. In a modern tribute to our Phoenician ancestors, JA Resorts &Hotels introduces two new Phoenicia restaurants, one in JA Oasis Beach Tower onThe Walk, Jumeirah Beach Residence and the other in JA Beach Hotel at JA TheResort, Jebel Ali. Both restaurants are set to be ‘authentic neighbourhoodeateries that celebrate the enduring popularity and history of Middle Easterncuisine’ with menus by award-winning consulting chef, Greg Malouf.  

More than 4000 years after the firstPhoenicians, their legacy lives on through cuisine and culture. Bringing thatto life in the Phoenicia restaurants is the Master of Modern Middle EasternCuisine, Greg Malouf. As the consulting chef of Phoenicia, theAustralian-Lebanese chef has designed and developed a series of ‘menus by GregMalouf’ offering a contemporary twist on the Middle Eastern classics, such as HazelnutFalafel and Seabass Sayadeeya- a refreshing blend of the best of the old withthe thrill of the new. Desserts have a unique and ultra Instagrammable twist,like the Baklava Ice Cream Sandwich. The food presentation is simple andrustic, with a discreet licensed bar complimenting a wide range of artisantea’s and juices. With a focus on sharing, the food is enduringly approachableand affordable.

Phoeniciahas two outlets, one in JA Oasis Beach Tower in the heart of The Walk, JBR andthe other in JA Beach Hotel, nestled amongst the expansive greenery of JA TheResort. Within Phoenicia in JA Oasis Beach Tower, the interior is a mix of arefreshing mint colour, white stone and light tone woods. Handwoven baskets andelegant fishing style décor hark back to the trading days of the Phoenician‘sea-people’. In JA Beach Hotel, Phoenicia has a similar theme with arabesquestyle wrought iron, exposed brickwork and a smattering of traditional MiddleEastern artefacts setting the scene for an atmospheric meal. Vice President of Food & Beverage, RobCunningham commented: ‘We are confident that our guests are going to lovePhoenicia, that’s why we have opened it in two locations. We are working with multi award-winning chef- Greg Malouf - to create menus that we know will keep guests coming back formore. These are the classics you know and love, but with a fresh perspectiveand twist that Greg is renowned for’.

Aboutthe Chef

Greg Malouf is one of Australia’s mostinfluential and admired chefs and is widely credited with changing the way weexperience and understand Middle Eastern food. Greg draws on his classicalcooking training in Europe, his travels researching regional dishes and perhapsmost significantly, his Lebanese heritage for inspiration. Greg’s reputationwas forged in his hometown, Melbourne where at the award-winning O’ Connellsand MoMo restaurants, he won national and international recognition for hisinnovative food. In 2012, during his tenure at the iconic Petersham NurseriesCafé in London, the restaurant achieved a second year of Michelin Star status.Greg has written eight successful cookbooks and has recently won a James Beardaward for the best bakery and pastry book of 2019, Suqar. A resident ofDubai, Greg brings a refined understanding of the local market to his culinaryendeavours and insists that his food always retains its authentic qualities andsimple presentation, without fuss or fanfare so that the flavours speak forthemselves.

Opening Hours: 6pm-11pm daily. Reservation recommended and children welcome
ABCD Members now receive 20% off their total bill when trying some of the delicious food below....


Laham Mishwee

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Mixed Grill

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Beef Kifta Nayee

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